50% more likely to purchase something than organic visitors.
74% of brands say PPC is a huge driver for their business.
65% of people click on ads when making purchases.
PPC ADVERTISING
SEO doesn’t provide the option for targetting as PPC Ads allow.
What is Pay-Per-Click Advertising?
Just as the name implies, you pay every time someone clicks on your website. While that might sound expensive, you control how much is spent per day. The ads are set up on search engines, such as Google and Bing. These are the websites you see at the top of the search results pages with the “Ad” label. Instead of working for organic traffic through carefully crafted keywords related to your business and reach page one of the search results, you pay to get there. This method provides you with a vast amount of parameters to control and make sure you are reaching the right customers at the right time.
How do PPC Ads Help Businesses?
Having an engaging, functional, and informative website isn’t enough with millions of active sites already on the internet. Social media marketing helps, but PPC Advertising is targeted to get your brand to the top of the results pages and convert visitors to customers and leads. It’s also easier to tweak PPC ads than it is with SEO. For example, after reviewing the data, you might want to change some of the keywords or make other improvements to the content. With SEO, you’re more likely to create new pages or content. With pay-per-click ads, you just adjust the target audience.
PPC Ads Vs. Organic SEO
Both PPC Advertising ads and organic search engine optimization play a role in your digital marketing campaign’s success. However, SEO doesn’t provide the options for targeting as PPC ads allow. When you create an ad on Google or Bing, you choose the geography and demographics of the users who see your ads.
Basic
- Competitor analysis
- Google search & display
- Google shopping ads
- Google Analytics report
- Monthly engagement
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